Simply put, a social network is a structure of social actors joined together by connections. In this white paper, we look at techniques that can be applied to any connected system to understand them better.


What does the 'visualizing social networks' white paper include?
  • What is a social network?
  • What is social network analysis?
  • Breaking down a social network
  • Why visualize a social network?
  • Centrality Measures
  • Communicating SNA measures
  • Distance / shortest path
  • Community finding / clustering
  • Understanding layouts
  • About us
Who is this white paper for?

This white paper is for anyone who is interested in visualizing social networks with our toolkits.



Why do our customers choose Cambridge Intelligence?

"There is a growing market for visual tools that make big data accessible and simplify complexity. Cambridge Intelligence has the best technology to do that. Our partnership means we can consistently deliver outstanding software and expertise, keeping our customers happy and creating innovative solutions to their challenges.

Sistemi & Automazione


From governments and global leaders, to fast-growing start-ups, we’ve built close relationships with hundreds of customers worldwide.